SBI Digital Marketing Recruitment 2026 – Apply Online for 4 Specialist Cadre Officer Posts

Table of Contents

1. SBI Digital Marketing Recruitment 2026 – Overview
2. SBI Digital Marketing Vacancy Details 2026
3. SBI Digital Marketing Educational Qualification 2026
4. SBI Digital Marketing Age Limit
5. SBI Digital Marketing Application Fee
6. Important Dates
7. Contract Period & Remuneration Details
8. Selection Process
9. How to Apply for SBI Digital Marketing Recruitment 2026
10. Important Links
11. Frequently Asked Questions (FAQs)
12. Disclaimer
13. Other Recent Jobs

✓ Last verified on 4 October 2026 from official notification

State Bank of India (SBI) has invited online applications from eligible Indian citizens for the engagement of Specialist Cadre Officers on contract basis in its Digital Marketing Department. A total of 4 vacancies have been announced across 3 posts: Deputy Vice President (Analytical Marketing & Campaign), Deputy Vice President (Digital Marketing) and Content Specialist. The suggested place of posting is Mumbai & Navi Mumbai. Online registration and fee payment run from 30 September 2026 to 21 October 2026.

SBI Digital Marketing Recruitment 2026 – Overview

Particulars	Details
Organization Name	State Bank of India (SBI), Central Recruitment & Promotion Department, Corporate Centre, Mumbai
Post Name	Deputy Vice President (Analytical Marketing & Campaign), Deputy Vice President (Digital Marketing), Content Specialist
Advertisement / Notification Number	CRPD/SCO/2026-27/24
Total Vacancies	4
Job Location	Mumbai & Navi Mumbai (suggested place of posting; selected candidates may be posted anywhere in India at the sole discretion of the Bank)
Application Mode	Online
Official Website	sbi.bank.in (official link given in Important Links below)
Apply Start Date	30 September 2026
Last Date to Apply	21 October 2026

SBI Digital Marketing Vacancy Details 2026

Post Name	Vacancies	Pay Scale / Salary
Deputy Vice President (Analytical Marketing & Campaign)	Total: 1; UR: 1; PwBD (Locomotor Disability, horizontal reservation): 1	Annual CTC: Up to Rs 63 Lakhs
Deputy Vice President (Digital Marketing)	Total: 2; UR: 2; PwBD (Locomotor Disability, horizontal reservation): 1	Annual CTC: Up to Rs 63 Lakhs
Content Specialist	Total: 1; UR: 1; PwBD (Locomotor Disability, horizontal reservation): 1	Annual CTC: Up to Rs 19 Lakhs

The annual CTC is negotiable and depends on the candidate’s experience, current emoluments in the present employment and place of posting. The CTC comprises 80% fixed pay and 20% variable pay. The Bank has mentioned “Any other Perks – NO”. The number of vacancies is provisional and may vary according to the actual requirement of the Bank. Reservation for PwBD candidates is horizontal and is included in the vacancy of the respective parent category.

SBI Digital Marketing Educational Qualification 2026

Post Name	Required Qualification	Additional Requirement / Experience
Deputy Vice President (Analytical Marketing & Campaign)	Bachelor’s degree in Marketing / Business Administration / Statistics / Data Science / Computer Science, or a related field (as on 31.08.2026)	Mandatory: Minimum 10 years’ post-qualification experience in the field of marketing in e-Commerce / Banking Industry / Fintech Company / Information Technology or a consumer-facing company. Preferred: MBA / PGDM in Marketing / Business Analytics; certification in Digital Marketing / Marketing Analytics; certification in GA4 & Google Ads; at least 3-5 years’ experience as a Marketing Analyst / Business Analyst out of the 10 years
Deputy Vice President (Digital Marketing)	Bachelor’s degree in Marketing / Business Administration / Mass Communication / Digital Marketing, or a related field (as on 31.08.2026)	Mandatory: Minimum 10 years’ post-qualification experience in the field of marketing in e-Commerce / Banking Industry / Fintech Company / Information Technology or a consumer-facing company. Preferred: MBA / PGDM; Digital Marketing / Social Media Marketing certification; certification in Google Ads, Performance Marketing & GA4; at least 3-5 years of full-time experience as a Digital Acquisition Executive or in Marketing on a Social Media Platform in a related field
Content Specialist	Bachelor’s degree in Marketing / Communication / Journalism / Advertising, or a related field (as on 31.08.2026)	Mandatory: 5-7 years of hands-on experience in content production, digital operations, or creative coordination roles, ideally in financial services or other regulated industries; practical experience in a MarTech-driven environment (e.g., CMS, marketing automation, analytics tools); experience managing operational aspects of content / creative campaigns across digital channels. Preferred: Certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications or related disciplines

Teaching and training experience will not be counted for eligibility. Candidates serving in Government / Quasi-Government offices, Public Sector Undertakings, including Nationalized Banks and Financial Institutions, are advised to submit a “No Objection Certificate” from their employer at the time of interview. The relevant experience certificate from the employer must specifically mention that the candidate has experience in the related field as required.

SBI Digital Marketing Age Limit

Post Name	Minimum Age	Maximum Age
Deputy Vice President (Analytical Marketing & Campaign)	33 Years	45 Years
Deputy Vice President (Digital Marketing)	33 Years	45 Years
Content Specialist	25 Years	40 Years

• Age Calculation Date: 31 August 2026
• Age Relaxation: The maximum age indicated is for Unreserved category candidates. Relaxation in the upper age limit for reserved categories is as per Government of India guidelines, wherever applicable. Candidates seeking age relaxation must submit copies of the necessary certificate(s) at the time of interview, if shortlisted.

SBI Digital Marketing Application Fee

Category	Application Fee	Payment Mode
General / EWS / OBC	Rs 750/- (Non-refundable)	Online – Debit Card / Credit Card / Internet Banking
SC / ST / PwBD	Nil	Not Applicable

Important Dates

Event	Date
Notification Date	30 September 2026
Online Registration & Fee Payment Start Date	30 September 2026
Last Date for Online Registration & Fee Payment	21 October 2026
Date for Determining Age, Qualification and Experience	31 August 2026

Contract Period & Remuneration Details

• Contract Period: 5 years in total. The contract is initially for 3 years and can be extended for 2 more years at the discretion of the Bank.
• Notice Period: The contract can be terminated at any time, without prejudice, by giving three months’ notice from either side or on payment / surrender of three months’ compensation in lieu.
• Variable Pay: Eligible subject to securing a minimum qualifying 90% marks in the performance appraisal at half-yearly intervals as on 31st March and 30th September. Variable compensation is 100% for scores of 99 to 100%, 90% for 97 to 98.99%, 80% for 94 to 96.99%, 70% for 90 to 93.99%, and NIL for below 90%.
• Annual Increment: Up to 5% of the annual CTC finalized at the time of negotiation, from the second year onwards, subject to a performance appraisal score of at least 90%.
• Leave: 30 days during the financial year.

Selection Process

1. Shortlisting: A shortlisting committee constituted by the Bank decides the shortlisting parameters. Meeting the minimum qualification and experience does not entitle a candidate to be called for interview.
2. Interview: The interview carries 100 marks, and the qualifying marks are decided by the Bank. For both Deputy Vice President posts, shortlisted candidates must also deliver a 5-10 minute PPT presentation on the relevant job profile.
3. CTC Negotiation: The Bank may negotiate the Cost to Company (CTC) with shortlisted / provisionally qualified candidates, either at the time of the interview or subsequently.
4. Final Selection: Top-most candidates in the merit list, with whom CTC is negotiated successfully, will be finally selected.

The merit list is prepared in descending order on the basis of interview scores only. If candidates score equal marks at the cut-off point, they are ranked according to age in descending order.

How to Apply for SBI Digital Marketing Recruitment 2026

1. Visit the official SBI careers page using the link given in the Important Links section below.
2. Scroll down, click on Advertisement No. CRPD/SCO/2026-27/24 and download the advertisement. Read it carefully.
3. Click on “Apply Online” and register with a valid email ID and mobile number that stay active until the declaration of the result.
4. Scan and upload your latest photograph and signature as per the specified size and format.
5. Upload the required documents in PDF format (A4 size, not exceeding 500 KB each): detailed resume, ID proof, proof of date of birth, caste / PwBD certificate (if applicable), educational certificates, preferred qualification / certification certificates (if any), experience certificates, duly filled and signed Biodata Form, latest 3 months’ salary slips, Form-16 / offer letter from current employer, No Objection Certificate (if applicable), and the mandatory undertaking available on the Bank’s career page against Adv. No. CRPD/SCO/2026-27/24.
6. Fill in the application carefully, check all details, and submit it. Corrections are not allowed after final submission.
7. Pay the application fee online (if applicable), then print and keep the e-receipt and application form for future reference.

The registration process is complete only when the fee is paid online on or before the last date. Hard copies of the application and documents need not be sent to the Bank.

Important Links

Link	URL
Official Notification PDF	Download from Official Careers Page (Advertisement No. CRPD/SCO/2026-27/24)
Apply Online Link	Apply Online
Official Website	https://sbi.bank.in/web/careers/current-openings

Frequently Asked Questions (FAQs)

1. What is the last date to apply for SBI Digital Marketing Recruitment 2026?

The last date for online registration and fee payment is 21 October 2026.

2. How many vacancies are announced in this SBI recruitment?

A total of 4 vacancies are announced across 3 posts: Deputy Vice President (Analytical Marketing & Campaign) – 1, Deputy Vice President (Digital Marketing) – 2 and Content Specialist – 1.

3. What is the application fee?

The application fee is Rs 750/- (non-refundable) for General / EWS / OBC candidates. There is no fee for SC / ST / PwBD candidates.

4. What is the age limit for these posts?

The age limit is 33 to 45 years for both Deputy Vice President posts and 25 to 40 years for Content Specialist, as on 31 August 2026. Upper age relaxation for reserved categories is as per Government of India guidelines.

5. What is the contract period and maximum CTC?

The contract period is 5 years, initially for 3 years and extendable by 2 more years at the discretion of the Bank. The annual CTC is up to Rs 63 Lakhs for the Deputy Vice President posts and up to Rs 19 Lakhs for Content Specialist, and it is negotiable.

6. What is the selection process?

Selection is based on shortlisting and an interview carrying 100 marks, followed by CTC negotiation. For the Deputy Vice President posts, shortlisted candidates must also give a 5-10 minute PPT presentation on the relevant job profile.

7. Is any travel reimbursement given for the interview?

Outstation candidates called for interview will be reimbursed economy-class airfare for the shortest route, up to Rs 15,000/- (total for both sides) for the Deputy Vice President posts and up to Rs 10,000/- (total for both sides) for Content Specialist, or the actual fare, whichever is lower. Local transportation will not be reimbursed.

8. What is the suggested place of posting?

The suggested place of posting is Mumbai & Navi Mumbai. However, selected candidates may be posted anywhere in India at the sole discretion of the Bank.

Disclaimer

Candidates are advised to read the official notification carefully before applying. The information in this article is prepared for quick reference only. For complete and updated details, including eligibility conditions, reservation rules, and application instructions, please visit the official website or read the official notification.

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